Strategic Marketing

Abstone Lalley DeNio, Inc. provides strategic marketing services for our law firm clients that align with and support their brand and growth objectives.

Trusted Marketing Advisors

Our consultants and strategists serve as trusted advisors to our law firm clients on all aspects of the marketing process. With each project, our goal is to create clear, consistent messaging that touts expertise within the firm to reinforce credibility and establish top-of-mind awareness with prospective clients.

Our strategic marketing services focus on three key areas:

Extensive Corporate Counsel Network

Unique to ALD, Inc. is our integrated approach to marketing and business development. Through our extensive network of in-house diversity leadership and Corporate Counsel, ALD, Inc. has successfully introduced clients to major corporations, including Fortune 100 and 500 companies.

Integrated Marketing Approach

With each engagement, our consultants and strategists begin by working with the firm to define a clear marketing objective. From there, ALD, Inc. will develop a plan of targeted marketing initiatives that will best support the firm’s overall objective. Our strategic marketing services include:

Content development and creative services

ALD, Inc. works closely with our clients to develop effective messaging for each marketing project, including: brochures, business cards, memos, newsletters, announcements, email campaigns, infographics, blogs, social media content, and e-newsletters. *This service specifically focuses on developing, not managing this content.

Diversity-focused marketing

ALD, Inc. will conduct an in-depth review of our clients’ websites, statements, photos, bios, recruitment materials, and external advertising to determine any deficiencies that may be a hindrance to diverse recruitment and retention of underrepresented populations and prepare our findings related to future successes. Then, if needed, ALD, Inc. will update websites, bios, commentary, and overhaul firm materials to communicate the firm’s authentic commitment.

Business development

ALD, Inc. will leverage its extensive network of Corporate Counsel and in-house diversity leadership to make targeted introductions on behalf of the firm.

Press release development and distribution

Each press release project includes copywriting, editing, quote preparation, client review/edits/approval, and distribution via desired newswire.

Website development and design

ALD, Inc. can manage website projects of any size. From refreshing content to a complete website redesign, ALD, Inc. creates websites that are engaging, aesthetically appealing, and easy to navigate.

“Rodney, my partner, John Stephens and I wanted you to know that we really appreciate the creativity, responsiveness and expertise that AbstoneLalley and you have demonstrated in consulting, marketing and business development and in guiding Burke, Warren, Mackay and Serritella’s efforts not just to create a truly diverse law firm, but to also support the firm’s efforts to increase its marketing and business development based on the American Bar Association’s Model Diversity Survey (Resolution 113). Among other things, Resolution 113 encourages its corporate members to increase their legal spending with diverse attorneys. Your innovative approach has resulted in several new business relationships and has promoted the firm generally. As we move forward, we anticipate even greater success from such an innovative diversity-focused marketing program.”

Stephen H. Pugh & John P. Stephens, Shareholders - Burke, Warren, MacKay & Serritella, P.C.

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Sara E. DeNio
Chief Executive Officer
This consulting service is provided by ALD, Inc.
on a retained and/or hourly basis.