Our consultants and strategists serve as trusted advisors to our law firm clients on all aspects of the marketing process. With each project, our goal is to create clear, consistent messaging that touts expertise within the firm to reinforce credibility and establish top-of-mind awareness with prospective clients.
Unique to ALD, Inc. is our integrated approach to marketing and business development. Through our extensive network of in-house diversity leadership and Corporate Counsel, ALD, Inc. has successfully introduced clients to major corporations, including Fortune 100 and 500 companies.
With each engagement, our consultants and strategists begin by working with the firm to define a clear marketing objective. From there, ALD, Inc. will develop a plan of targeted marketing initiatives that will best support the firm’s overall objective. Our strategic marketing services include:
“Rodney, my partner, John Stephens and I wanted you to know that we really appreciate the creativity, responsiveness and expertise that AbstoneLalley and you have demonstrated in consulting, marketing and business development and in guiding Burke, Warren, Mackay and Serritella’s efforts not just to create a truly diverse law firm, but to also support the firm’s efforts to increase its marketing and business development based on the American Bar Association’s Model Diversity Survey (Resolution 113). Among other things, Resolution 113 encourages its corporate members to increase their legal spending with diverse attorneys. Your innovative approach has resulted in several new business relationships and has promoted the firm generally. As we move forward, we anticipate even greater success from such an innovative diversity-focused marketing program.”
Sara E. DeNio
Chief Executive Officer
This consulting service is provided by ALD, Inc.
on a retained and/or hourly basis.