Ms. Schank is currently the Consumer Engagement Senior Manager for the Americas Region at Barilla America, Inc., where she leads the Digital Marketing and Consumer Relations teams for the leading brand of pasta.
Ms. Schank earned her BA from Winona State University (Mass Communication/Marketing) and soon after started her career in account management at various global advertising agencies in Chicago.
As the digital and social media landscape quickly grew as a new marketing medium, Ms. Schank dove into a Digital Strategist role to learn and shape the marketing plans for her clients in this new space. This sparked her passion for innovation in the ever-changing world of digital and social media.
Ms. Schank is a collaborative and strategic digital and integrated marketing expert with agency and consumer packaged goods brand experience in digital, mobile, social, and direct marketing.
Her areas of expertise include: Digital Strategy, Social Media Marketing, Digital Media, Integrated Marketing Campaigns, Mobile Marketing, Promotions, Social Media Policy & Protocols, Partnerships, Email Marketing, SEO/SEM, Global Marketing, Sports Marketing, and Event Planning/Marketing.